The Legacy Benefit Program

The Founder

#31 · Penn State Nittany Lions · All Big Ten

Built by Someone Who Lived the Gap

Mac Morrison is a former All Big Ten Linebacker at Penn State who gave four years to the game — and walked away with the same gap that most college athletes never close: no permanent financial safety net, no guaranteed asset, nothing the institution built for him beyond the field.

That experience didn't leave him. It became the foundation of a career in wealth management — and ultimately, the reason he developed the Legacy Benefit Program: the first institutional whole life initiative designed specifically for college student-athletes.

"I didn't build this program from the outside looking in. I lived it. I know what college football gives you. I also know what it doesn't. Everything I'm building is my answer to that gap."

— Mac Morrison · Founder, The Legacy Benefit Program · Former Penn State Linebacker

Mac works directly with athletic directors, head coaches, compliance teams, and student-athletes at Power Four programs to implement permanent, structured benefit programs that redefine what it means to invest in a college athlete.

Why This Matters

The Question NIL and Revenue Share Can't Answer

NIL answers what an athlete is worth to a brand today. Revenue share answers what they're owed from program revenues. The Legacy Benefit Program answers the question no one else is asking.

The Obligation Has Changed

The moment institutions acknowledged athletes have real economic value, they accepted a responsibility that doesn't end at graduation. The Legacy Benefit Program is where that responsibility logically leads.

Cash Isn't Permanence

A 21-year-old who earned $200,000 in NIL deals can walk away from college athletics with nothing to show for it two years later. The money was real. The permanence wasn't. This program closes that gap.

It Completes NIL — It Doesn't Compete

Athletes enrolled in the Legacy Benefit Program still receive every dollar of NIL and revenue share they're entitled to. This is the one benefit that answers what those programs cannot: what does the athlete actually own when it's all over?

First Mover Wins Permanently

No other Power Four program is currently offering this. The institution that moves first doesn't just gain a recruiting advantage — it redefines what institutional investment in a student-athlete actually means.

The Living Room Conversation

Every coach recruits families, not just athletes. This is the one benefit that changes the living room conversation permanently — a $250,000 guaranteed policy, owned by your son or daughter forever, funded entirely by the program.

Education Through Ownership

Every year an athlete receives an annual policy statement showing exactly what their policy is worth and projected to grow to. By graduation they've watched their own asset grow for four years. That's a financial education most people never get.

Who We Serve

A Program Built for Every Conversation

The Legacy Benefit Program speaks to every person in the room — the AD who wants to lead, the coach who recruits families, the athlete and family who deserve something permanent, and the teams that share it.

For Athletic Directors & Presidents

You've invested millions in facilities, staff, NIL collectives, and revenue share. This is the only investment that creates a permanent financial asset on the athlete's personal balance sheet — and distinguishes your program in a way no competitor can immediately replicate.

At $201,184 per year for 25 athletes, the Legacy Benefit Program costs less than 1% of what Power Four programs typically spend on NIL and revenue share — and it's the only expenditure that creates something the athlete owns for life.

First-mover advantage — no Power Four program currently offers this
Compliance-reviewed structure — not NIL, not revenue share, athlete welfare budget line
Recruiting differentiation that no competitor can immediately copy
Institutional reputation as a leader in athlete financial well-being
Transfer portal retention — athletes don't walk away from a growing policy
Backed by Guardian Life — rated A++ Superior by A.M. Best

For Head Coaches & Recruiting Staff

You recruit families, not just athletes. Every parent in a living room eventually asks the same question: what does my son or daughter actually walk away with? This program gives you the only answer in college athletics that is permanent, guaranteed, and costs the family nothing.

No other coach in the country can say: "We fund a $250,000 permanent life insurance policy for our top athletes — starting Day One, owned by them forever." That conversation ends recruitments.

A tangible, permanent proof point for every in-home visit
Changes the living room conversation — parents remember this
Day One coverage — protection before the first practice
Zero cost to the athlete or family — ever
Portal retention — athletes with a growing policy think twice before leaving
A genuine statement of long-term institutional commitment

For Athletes & Their Families

Your son or daughter will give four years of their life to this program. The Legacy Benefit Program is the institution's commitment to give something permanent back — a $250,000 policy that belongs to them forever, regardless of what happens after the final whistle.

It's not a scholarship. It's not NIL money. It's an asset on their personal balance sheet that grows for the next 60 years — and costs your family absolutely nothing.

$250,000 guaranteed from Day One — family protected immediately
Zero cost — the institution funds everything, always
Fully paid up after four years — no premiums ever again
Cash value they can borrow against for a home, a business, or life
Annual policy statement — real financial education through ownership
Owned for life — at 22, at 42, at 62, and beyond

For Teams & Sport Programs

Football may be where the conversation starts, but the Legacy Benefit Program isn't limited to one sport. Each enrolled group covers 25 athletes, and an institution can choose which team or teams to include: football, men's and women's basketball, baseball, softball, volleyball, and beyond.

For a team, the benefit becomes part of the culture. Every enrolled athlete in the locker room shares the same permanent foundation, and every recruit sees a program that plans for their life, not just their eligibility.

Available across sports, not only football
Flexible enrollment: one team or several groups of 25
A shared benefit that builds team identity and loyalty
Supports balanced benefits across men's and women's programs
A recruiting message every coach on campus can use
Roster stability: athletes are invested in staying with the program

For Compliance Directors & Legal Counsel

The Legacy Benefit Program is structured as an institutional athlete welfare benefit — not NIL compensation, not revenue share, and not direct athlete pay. No cash passes through the athlete's hands. The premium goes directly from the institution to the insurance carrier.

We make all documentation available for institutional compliance review before any policy is issued. We are prepared to present the full structure to your compliance director, general counsel, and faculty athletic representative at any time.

Not NIL — no nexus to name, image, or likeness
Not revenue share — no cash distributed to athletes
Athlete welfare budget line — same as medical care and academic support
Full compliance documentation available upon request
Vesting and transfer framework provided for legal review
Structured for institutional compliance review before any enrollment

The Process

Simple. Fast. Zero Burden on Your Department.

Four steps. Four years. One permanent asset — owned by the athlete for the rest of their life.

Institution Identifies 25 Athletes

The head coach and athletic department designate the 25 student-athletes. Selection criteria and timing are entirely the institution's discretion.

Program Decision

Guardian Issues Each Policy

Guardian Life issues a $250,000 whole life policy per athlete. No physical exam. No health underwriting. Coverage is effective Day One.

Day One Coverage

Institution Funds All Premiums

The institution pays the full annual premium for four years. The athlete pays nothing — not during enrollment, not after graduation, not ever.

Zero Cost to Athlete

Athlete Owns It Forever

At year four, the policy is fully paid up and transfers to the athlete permanently. No further premiums required. It belongs to them for the rest of their life.

Owned for Life

Compliance

Built to Be Clean From Day One

The Legacy Benefit Program is structured as an institutional athlete welfare benefit — not NIL, not revenue share. Here's the framework.

Not NIL Compensation

NIL requires a direct nexus between payment and the athlete's name, image, or likeness. The Legacy Benefit Program has no commercial component. No payment is made to the athlete. The premium goes directly from the institution to the insurance carrier.

Not Revenue Share

Revenue sharing distributes athletics revenue to athletes as cash. In this program, no cash passes through the athlete's hands. The premium is an institutional operating expenditure categorized under athlete welfare and benefits.

Correct Budget Classification

The Legacy Benefit Program sits under the athlete welfare and benefits budget line — the same category as medical care, academic support, cost of attendance stipends, and mental health services.

Full Documentation Available

We provide a complete compliance package including the program overview, vesting and transfer framework, compliance FAQ, and cost analysis — all designed to be shared directly with compliance directors, general counsel, and faculty athletic representatives.

✓ Backed by Guardian Life Insurance — Rated A++ Superior by A.M. Best · Est. 1860

The one benefit
that outlasts the game.

A First-of-Its-Kind Institutional Benefit

Built by Someone Who Lived the Gap

The Question NIL and Revenue Share Can't Answer

The Obligation Has Changed

Cash Isn't Permanence

It Completes NIL — It Doesn't Compete

First Mover Wins Permanently

The Living Room Conversation

Education Through Ownership

A Program Built for Every Conversation

For Athletic Directors & Presidents

For Head Coaches & Recruiting Staff

For Athletes & Their Families

For Teams & Sport Programs

For Compliance Directors & Legal Counsel

Simple. Fast. Zero Burden on Your Department.

Institution Identifies 25 Athletes

Guardian Issues Each Policy

Institution Funds All Premiums

Athlete Owns It Forever

Built to Be Clean From Day One

Not NIL Compensation

Not Revenue Share

Correct Budget Classification

Full Documentation Available

Let's Start the Conversation

The one benefitthat outlasts the game.

A First-of-Its-Kind Institutional Benefit

Built by Someone Who Lived the Gap

The Question NIL and Revenue Share Can't Answer

The Obligation Has Changed

Cash Isn't Permanence

It Completes NIL — It Doesn't Compete

First Mover Wins Permanently

The Living Room Conversation

Education Through Ownership

A Program Built for Every Conversation

For Athletic Directors & Presidents

For Head Coaches & Recruiting Staff

For Athletes & Their Families

For Teams & Sport Programs

For Compliance Directors & Legal Counsel

Simple. Fast. Zero Burden on Your Department.

Institution Identifies 25 Athletes

Guardian Issues Each Policy

Institution Funds All Premiums

Athlete Owns It Forever

Built to Be Clean From Day One

Not NIL Compensation

Not Revenue Share

Correct Budget Classification

Full Documentation Available

Let's Start the Conversation

The one benefit
that outlasts the game.